1. Acceptance of terms
By accessing dragonfire1.com or engaging DragonFire Technologies Ltd ("DragonFire", "we", "our", "us") for services, you ("you", "the client") agree to these Terms of Service ("Terms"). If you do not agree, do not use our website or services.
For business clients, a separate written services agreement governs the specific engagement and takes precedence over these Terms where they conflict.
2. What we offer
DragonFire operates a managed lead-generation platform for small and medium service businesses. Services may include:
- Provisioning of a dedicated Contabo virtual private server per client
- Deployment of our custom-built funnel platform (elite-funnel)
- Management of paid advertising campaigns on the client's behalf (typically Google Ads)
- Reporting and analytics on campaign performance and lead outcomes
- Ongoing operational maintenance of the deployed platform
Specific deliverables are set out in each client's individual services agreement.
3. Your obligations
By engaging our services, you agree to:
- Provide accurate, current, and complete information
- Grant DragonFire written authorisation to operate advertising campaigns and access analytics on your behalf where applicable
- Comply with Google Ads Policies, Google Analytics Terms, and any other third-party platform policies applicable to services we operate for you
- Pay fees invoiced by DragonFire in accordance with the payment terms in your services agreement
- Not use our services for any unlawful, harmful, deceptive, or policy-violating purpose
4. Ownership of data and accounts
Your business data belongs to you. Lead records, campaign performance data, sales outcomes, and any content you provide us remain your property. DragonFire holds and processes this data solely to deliver the services you have engaged us for.
Your Google Ads child account belongs to you. Where DragonFire's Manager Account (MCC) manages a child account on your behalf, that child account is your property. Upon termination of services, we will transfer administrative control of the child account back to you or your designee, retaining no access.
5. Intellectual property
The elite-funnel platform, dragonfire1.com, our internal tools, documentation, and any DragonFire-authored content are the intellectual property of DragonFire Technologies Ltd. We grant you a non-exclusive, non-transferable licence to use these tools for the duration of your services engagement, solely for the purposes set out in your services agreement.
You retain all intellectual property rights in content you provide us (business content, brand assets, product information, etc.).
6. Third-party services
Our platform integrates with third-party services (Google Ads, Google Analytics 4, Cloudflare, Contabo, and others). Your use of these services is governed by the respective third parties' terms and policies. DragonFire is not responsible for the acts, omissions, or failures of third-party service providers.
7. Fees and payment
Fees for our services are set out in each client's individual services agreement. Unless otherwise specified:
- Invoices are payable within 14 days of receipt
- Late payments may accrue interest at 4% above the Bank of England base rate
- Ad spend (money paid to Google Ads) is billed to and paid by the client directly to Google, not to DragonFire
8. Limitation of liability
To the fullest extent permitted by law:
- DragonFire's total aggregate liability to you arising out of or relating to these Terms or our services is limited to the fees you have paid us in the twelve months preceding the event giving rise to the claim
- DragonFire is not liable for indirect, incidental, consequential, special, exemplary, or punitive damages, including loss of profits, loss of revenue, or loss of goodwill
- Nothing in these Terms limits liability that cannot be limited by law (including for fraud, gross negligence, or death or personal injury caused by negligence)
9. Indemnification
You agree to indemnify and hold DragonFire harmless from claims arising out of your breach of these Terms, your violation of applicable law, or your infringement of third-party rights.
10. Confidentiality
Both parties agree to hold confidential information disclosed by the other in confidence, use it only for purposes of the engagement, and protect it with reasonable safeguards. This obligation survives termination of the services engagement for three years.
11. Term and termination
These Terms apply from the earlier of your first use of dragonfire1.com or the effective date of your services agreement, until terminated.
Either party may terminate a services engagement by written notice per the terms of the individual services agreement. Upon termination:
- We will provide you a reasonable transition period to migrate services elsewhere
- You will pay for services rendered up to the termination date
- We will delete client data 90 days after termination unless legal or accounting obligations require longer retention
- Sections 4 (Ownership), 5 (IP), 8 (Liability), 9 (Indemnification), 10 (Confidentiality), 12 (Governing Law), and 13 (Contact) survive termination
12. Governing law and jurisdiction
These Terms are governed by the laws of England and Wales. Any dispute arising out of or relating to these Terms is subject to the exclusive jurisdiction of the courts of England and Wales.
13. Changes to these terms
We may update these Terms from time to time. Material changes will be notified by email or by prominent notice on dragonfire1.com. Continued use of our services after a change constitutes acceptance of the revised Terms.
14. Contact
For questions about these Terms:
DragonFire Technologies Ltd Email: [email protected] Post: (registered office address, on file with Companies House)